Web Services

Website Development

Our websites are custom built to be genuine and durable. Rather than use a pre-built template we build our websites from scratch so that they can be customized. This allows a flexibility that we feel is important to deliver to our clients.

We work hard to make our websites look beautiful and work hard for you. We pay close attention to web standards and best practices. Some of our projects include some, or all, of the following features:

• In-Person Meeting with our Team
• Team Planning and Strategy for Your Specific Website
• Custom Design
• Custom Website Development on Wordpress CMS
• Wire Frame Planning to Determine Clear User Interface
• Custom Administrators for Special Functionality
• 2-5 Pages Custom Design Mock-up Which Considers Your Brand
• Custom Design with Branding Integration and Graphics
• Responsive Design
• Social Media Integration
• Blog
• Video Integration
• Custom Google Maps
• Mailing List Form
• Contact Form
• Google Analytics
• Social Share Bars
• Photo Sourcing
• 404 Redirect
• Browser Favicon
• Sitemap
• 1 Hour One-On-One CMS Training Session
• 2 Rounds of Revisions

HTML5, PHP and MySQL are our technologies of choice, and we can deliver all of your technical requirements. Some examples:

• Mobile-friendly e-commerce (including shopping cart and check-out)
• Database applications
• Accessibility standards and WCAG 2.0 compliancy

All functional elements are tested vigorously in popular desktop and mobile browsers. Once programming and testing are complete, we’ll upload your website to our server, so you can use, test, and approve everything before it’s launched to the public on your own domain.

Content Management System (CMS)

Our content management system (CMS) of choice is WordPress. It’s very easy for anyone to use, compared to most other CMS options.

• Add, edit and delete pages, text and photos yourself.
• Manage the inventory of your online store.
• Publish your own blog, events calendar, photo gallery and more.

A user-friendly CMS empowers you to keep things current, and keep your audience up-to-speed on new information, products, and services.

Responsive Web Design

A “responsive” website is built to be elegant and functional on all devices, including desktop computers, laptops, tablets, and most importantly, smartphones.

We consider the user first, and:

• We doodle. Getting our ideas down on paper reveals the obvious. We sketch out various device iterations on a wireframe to maximize functionality
• Carefully plan the order of importance that information is presented on devices
• Design website elements specifically for devices by editing, colour choices, font size and more

We’ll design your new website to be engaging and beautiful on all devices.

Content Development & Copy Writing for Web

Content is a vital part of any website. Your customers need to be able to find the information they’re looking for quickly and easily.

• Intuitive navigation that makes it easy for users to find information
• Well-written, well organized content that’s easy for users to read and understand
• Professional photography and video production to add depth to your website

With our partners at StudioPTBO we provide professional web writing which provides you with web-friendly copy that converts visitors into customers.

Social Media Strategy & Coaching

If you’ve never used social networking sites, or you’re unsure about how to use them effectively for your business, we can help get you started and coach you along the way. Some examples:

• Twitter – a networking approach that grows your local customer base
• Facebook – a strategy for posting content that encourages ‘likes’ and sharing
• Instagram – perfect for businesses and organizations where pictures speak louder than words.

Social media is a very effective tool in helping to grow your business. We can integrate feeds right into your website and design graphics and branding for your social media channels and posts. Ask us for info!

Search Engine Optimization (SEO)

There’s a lot of hype and misinformation out there about SEO. The truth is: Search engines want to provide results that are accurate and helpful. We’ll make sure your website contains all the elements required to rank high in search results. Some examples:

• A logical architecture that makes it easy for search engines to crawl and index your website
• Relevant web copy that addresses the needs and questions of your target audience
• Compelling meta data that displays in search results and encourages users to click through to your site

Search engines consider hundreds of factors when trying to determine rank. Our focus on relevant content and on following published search engine guidelines is a highly-effective, long-term SEO strategy.

We do build all of our websites to be optimized and searchable, however there can be factors that complicate the basic SEO like, your company is in a competitive field, your business has multiple locations or your content is not professionally written. Therefore we offer additional targeted SEO, for example:
- On-page SEO checklist
- Optimization recommendations for homepage and 1 or 2 landing pages
- Google Analytics implementation and basic configuration
- Google Search console linking to monitor site health
- Basic website performance reports focusing on SEO including all traffic sources and the SEO outcomes of organic traffic
We can provide quotes for specific SEO as required.