Creating an identity for a business or organization is a wonderfully creative process that we relish.
Unique identity & logo design services in Peterborough
Our identity and logo design process begins with consultations about the idea and messaging of your soon-to-be-developed brand. We identify your message, target audience and unique selling features, all with the intent of determining the direction we’ll take the design. It’s like chipping away at a stone to discover the sculpture beneath. Logo design, brand development and brand standards are all parts of this process.
An identity takes shape
We’ll start by working on draft ideas that speak to your business needs. Visual drafts and sketches will be created to show you our ideas. Fonts, colours and shapes are tried and re-tried for composition, readability and appeal. Of course, it’ll be your choice regarding the final logo design.
Building on an existing logo
Some brand development projects build on an existing logo. We like to refer to this as a “brand refresh.” There are many companies and organizations who have built recognition, credibility and trust with their existing logos, but also want to update their look from time to time. A brand refresh maintains some of the endearing qualities of an existing logo design, but also modernizes it. We’ve created several brand refreshes and we have the know-how to help you with a brand refresh.
Finalizing design ideas
Your logo and brand are finally taking shape. We share our thoughts with you about draft ideas and encourage feedback from you. As we draw closer to completion we talk about how the brand will roll out. In some cases we develop a brand standards manual to guide and support correct use of the logo.
Standing the test of time
Your logo and brand will stand the test of time if they’re created professionally. We’ll create your file in vector format so that it can be re-sized and maintain its integrity. We keep all of our work in our archive, so even if you somehow lose track of your original file, you can contact us for a copy any time.
Bringing your ideas to life
A logo design is special and unique to you. We like to learn as much as we can about you, your business, your organization and your target audience in order to hit the mark for a logo design that’s perfect. Draft ideas can take shape in 2-3 weeks depending on the complexity and revisions required. We love the creative ideas this process unleashes!
Call 705-742-1908, send email to firstname.lastname@example.org or submit the contact form below to start a conversation about your new identity and logo design.